How a Movement Educator Built a Course Business That Outgrew a Single Account
The Backstory
Chantill Lopez has spent over 20 years teaching movement and body-based practices. She holds a National Pilates Teacher Certification (NCPT) and has built expertise in nervous system education, Polyvagal Theory, and brain-based coaching. She co-founded The Embodied Business Institute with Anne Bishop (Ed.M.), where they teach other practitioners how to build online courses. The fundamental challenge was whether movement education — a deeply physical, hands-on practice — could work online without losing its core value.
What Was Getting in the Way
- Movement education depends on physical adjustments and tactile feedback — could that translate online?
- Needed a platform simple enough to focus on teaching, not technology
- Wanted to serve practitioners across multiple disciplines (yoga, Pilates, somatic therapy)
- Growing business required infrastructure that could scale with them
What They Were Hoping For
- Bring movement and nervous system education online without losing experiential depth
- Build courses that other practitioners could use as a model for their own online teaching
- Create a sustainable business that could grow beyond a single instructor or account
- Develop an affiliate partnership to help more practitioners discover Ruzuku
How Ruzuku Fit In
What Clicked
Chantill and Anne chose Ruzuku because it let them focus on the teaching experience rather than the technology. The clean interface matched the calm, professional tone of their work. When they started helping other practitioners build courses, Ruzuku's simplicity became a selling point — their students could get courses up and running without technical overwhelm.
What They Built
They started with a shared Ruzuku account, building their own movement education courses alongside their flagship Embodied Course Creation (ECC) Program — a neuroscience-informed course that teaches other practitioners how to build online courses on Ruzuku. They added the Embodied Launch Blueprint for course creators who need a simple launch strategy. Chantill's own work through Nervous System Works focuses on brain-based coaching and behavior change education. Their operations assistant, Haylee, manages day-to-day platform administration. As the business grew, they split into two separate Pro accounts — Chantill running Nervous System Works and Anne running Profit for Wellbeing — each with their own course portfolios.
The Tools That Helped Most
What Changed
Chantill and Anne grew from a single shared Ruzuku account to two separate Pro accounts — each running their own course portfolios and student communities. Their Embodied Course Creation Program now teaches other practitioners to build courses on Ruzuku, creating a multiplier effect where their students become Ruzuku course creators themselves. Chantill discovered that removing physical adjustments actually improved student learning — students who relied on verbal cueing developed more independence and proprioception.
| Metric | Before | After |
|---|---|---|
| Business Scale | One shared account | Two separate Ruzuku Pro accounts |
| Student Reach | Local in-person clients | Hundreds of students enrolled online |
| Teaching Model | Hands-on adjustments | Verbal cueing that builds independence |
| Impact | Teaching their own students | Teaching others to build courses on Ruzuku |
Timeline: Started on Ruzuku ~2015 (Anne's original account). Grew steadily for 10+ years, split into two Pro accounts in late 2025.
"We love working with Ruzuku and are excited for more collaborations. Thank you for taking so much time and care in the support of us."
Lessons Worth Sharing
Movement and somatic education can thrive online — removing physical adjustments can actually build student independence and proprioception
Teaching others to build courses on your platform creates a multiplier effect for growth
A business that outgrows a single account is a sign of healthy scaling — Ruzuku's Pro tier accommodated the split cleanly
Having an operations assistant (Haylee) managing the platform frees instructors to focus on teaching and business development
An affiliate partnership with your platform vendor aligns incentives — practitioners who love the platform naturally refer others